Target Audience

A variety of areas must be considered when choosing a target audience, the most important being the genre of the clip. We know that there is a variety of genres, for example Horror or Sci-Fi, however genre's can be mixed, such as Romance and Comedy (Rom-Com).

Each genre has a specific target audience it is aimed at, for example Action is aimed at those who enjoy large exsplosions and car chases, fights and adreniline pumping scenes, aimed to thrill an audience with a wide age range, from 15 - 40.

There is no completely specific audience for any one genre, as people's moods can manipulate which genre of movie they wish to see. For example a person who normally most enjoys watching comedys might one night be in the mood for a thriller, and a lot of people dont have a specific genre which they stick to, and enjoy watching a variety of movies equilly. However what is important for my project is that the genre which i choose shows such elements as ideaology, and style of filming to appeal to the target audience of that genre.

The genre i have chosen for my project is comedy. The target audience for my scene will be people who wish to be amused by comical dialogue or actions. This effects the way that i am going to be filming my project, for example the editing and the dialogue.

As it is a comedy, to satisfy my target audience i am going to need to fullfill the expectations of a comedy. The clip is going to bea short sketch. Location is not particularly important, as the comedy will e supplied more from the dialogue or actions of the actors. Lighting should be normal, not to dark, otherwise suggesting a horror, but not too bright, so it is not visible. The genre of comedy doesnt have many conventional props or settings, as it is more to do with the style of acting that attracts to the audience. To find out what type of comedy i am going to be doing, i shall ask people, create a tally, then display this in graph form.